What’s in a logo?

Renew – Resist – Realise – Routine is the old Hudson adagio – The four seasons of Change.

After 7 years in business we decided that it was about time to upgrade or revamp our logo – renewal.  Not an easy task reconnecting with your true professional identity, re-inventing your image with a sense of continuity and evolution. A new haircut seems much easier !

Resistance started to naturally show when we were presented the first three options… While keeping the original colours, the shapes and designs did not seem to embody our corporate image – branding is so important, we are told…

We finally moved to realisation and are happy with our final choice, feeling « trendy » and ready for the digital space.